Science is about testing and observing in order to gain a better understanding of our world. This knowledge is then used to develop theories that can be tested. This scientific method leads to innovations that enhance the lives of individuals, such as new drug therapies and advances in healthcare. Business is about identifying the needs of society, and then developing new products that meet these needs, while also considering growth opportunities, profits margins and social benefits. Together, science and business can be an extremely powerful combination.
The most innovative scientific discoveries are not able to be made without the support of an industry community that understands the need and desires to bring the invention to the market. In many cases, that means scientists must become savvy in the business of things.
One method to accomplish this is by utilizing the practice of S2B marketing, which assists researchers in marketing and market their research more effectively while protecting intellectual property. Some universities have set up up centers dedicated to S2B and a handful of journals have sprung up that focus on increasing the effectiveness of S2B marketing.
There is also a need in business for “softer” skills, which can be used to build solid foundations for success. This includes critical thinking communication, as well as managing projects. Leading universities like Woxsen offer undergraduate programs that provide students with the tools needed to be successful in business. The Bachelor’s of Science program in Business offers 120 credits that include concentrations in Accounting Systems and Management Information Systems. Marketing and Innovation and Entrepreneurship are also offered.
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